Generative AI has entered the spotlight as one of the most exciting technological developments. But two questions arise. Firstly, when companies, like AWS and Synthesis Software Technologies , have been using it for years then why is the excitement only brewing now? Secondly, why are so many businesses failing to implement it successfully?
This was the conversation on an episode of Synthesis TV where Chris Erasmus from Amazon Web Services AWS South Africa and Paul Spagnoletti from Synthesis Software Technologies share their insider insights.
The Rise of AI AweFrom its recommendation engine to Alexa, Amazon has been successfully implementing AI for over 25 years. And this success has been a key factor driving the companys renowned leadership across markets.
Spagnoletti explains how Synthesis has been using it to enhance its customers efficiency for years from fraud detection to email routing.
What has caused the global awareness, hype, and a step change according to Erasmus is that this technology is now in the hands of consumers. It has become democratised at pace.
