The core mandate of hospitality business across the international market has always been driving room revenue to grow its market presence. In the past, checking into a big-name international hotel brand meant the comfort of a luxury room and a breakfast offering at the hotels premium restaurant.
While a luxury hotel experience is all about the quality of the room and providing additional comforts to make a guests stay truly unforgettable, hotel groups worldwide are missing out on a key opportunity to invest in their in-house dining concepts to drive their food and beverage (F B) service line.
Every guest checking into a five-star or luxury boutique hotel expects services confined to rooms, spa and fitness facilities. While these elements offer guests a luxurious experience, theyre simply not enough.
In-house dining should be a key driver to disrupt the current trend of dining in classic restaurants. For hotels to stand out in the F B market, they should focus on culinary excellence producing an outstanding menu that turns them into a dining destination.
Hotel restaurants typically cater to large groups, like conferences and wedding parties, with set buffets and banquets. But what about the guest who considers dining a special moment to cherish a meal as an event and not just a convenient add-on as they pass through the hotel?
