The African Pride Melrose Arch, Autograph Collection has partnered with the well-known Camelot Spa group in a newly curated, fully refurbished hotel spa.
Alison Turner , Cluster Director of Marketing for the African Pride Melrose Arch, Autograph Collection told Tourism Update at the launch of the partnership that, although the spa is currently operational, renovations will be completed by October 15.
Turner said this partnership is in line with the hotels objective to provide immersive experiences that transform the way guests interact with their environments.
With travellers increasingly seeking deeper connections with their surroundings, hotels are evolving to offer more than just a place to stay they are curating experiences that engage all the senses, making each visit unforgettable.
One of the most significant trends in this evolution is sensory branding a powerful strategy that engages sight, sound, smell, taste and touch to create lasting impressions. Hotels are no longer just focusing on visual appeal; they are now curating experiences that stimulate all five senses to deepen emotional connections with guests.
