Dream Hotels Resorts and CityBlue Hotels have signed a strategic sales and representation partnership aimed at fortifying their market presence across Africa.
Embodied by the tagline, Collaborating for a Brighter African Hospitality Future, the alliance marks a significant milestone in bringing together two renowned African hospitality companies with a shared vision of sustainable growth.
Collaboration is a powerful force that brings together diverse perspectives, says Nick Dickson , Director of Dream Hotels Resorts. By combining our resources, expertise, and extensive networks, were establishing a unified approach to market expansion while delivering even greater value to our guests.
Considered a prominent player in South Africas hospitality industry, Dreams portfolio comprises 23 mixed-used properties, whereas CityBlue is recognised as Africa's fastest-growing group with 12 properties across Nairobi, Kigali, Kampala, and Dar es Salaam.
According to Jameel Verjee , Managing Director of CityBlue Hotels, the East-meets-South partnership will include joint marketing campaigns, co-branded promotions, combined trade show representation, and the exchange of contracted agents, wholesalers, and clients to ensure a diversified market reach.
