Gwm Bats Smart By Splitting Haval Jolion Range Into Pro And City

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gwm bats smart by splitting haval jolion range into pro and city

While the Chinese influx in the local automotive market has led to the introduction of dozens of models over the last few years, two in particular have taken centre stage. The Chery Tiggo 4 Pro and GWM Haval Jolion.

The two crossover SUV s are not direct rivals due to the Chery being slightly smaller and it offering a more affordable entry point, but they have both been their respective brands protagonists.

And while the Chery Tiggo 4 Pro has managed to stay marginally ahead of the Haval Jolion in the sales race up until now, GWM has come up with a new game plan that could turn the heat of the battle up a few degrees.

Haval Jolion turns pro

GWM has updated its Jolion line-up by introducing an all-new model called the Haval Jolion Pro. The current model undergoes a slight facelift to slot into the range as the Haval Jolion City, similar to a previous generation VW Polo disguised as a Polo Vivo.

The revised line-up also sees the GWM logo being displayed on the tailgate of the City and Pro as part of its global brand positioning rollout.