Mano, a grocery delivery startup that serves high-end areas in Lagos and Abuja, is expanding to Nigerias ultra-competitive food delivery segment. Founded in 2020 by Moe Nesr, Mano expanded to Nigeria in 2022 and delivers groceries and household appliances from its dark storesphysical stores that do not allow walk-inswithin a 10km radius.
The Angolan startup has dark stores in Lekki, Victoria Island, Ikeja, and Wuse 2, offering deliveries in 40 minutes.
With its expansion to food delivery, the self-described underdog wants to win a sizeable market share in the $936.5 million segment dominated by Chowdeck, Food Court, Glovo, and HeyFood. Bolt and Jumia exited the segment in late 2023.
Mano is taking a different approach in a market where existing players are spending big on marketing, and facing pressure to reduce their commissions.
Mano charges a flat delivery fee of ?1,400 on all orders. While thats more expensive than all other players, its focus on high-brow areas and the fact that it already charges similar fees for grocery deliveries means this is not a big risk.
