Global Market For Toys In Nuremberg: Spielwarenmesse Inspires Its Audience With Trends And New Networking Formats
The Spielwarenmesse is the industrys highlight of the year and, from 28 January to 1 February 2025 , it will for the 74 th time be drawing the international toy world under its spell. This live on-site event in Nuremberg continues to be an unmissable meeting point for business and networking. The organiser, Spielwarenmesse eG, has some pioneering innovations up its sleeve to reflect the future demands of the market and strengthen further its position as the worlds leading B2B event. Visitors and buyers can expect a future-orientated hall structure and innovative new products, together with exclusive Specials and plenty of networking opportunities.
Central industry platform
From established market leaders to innovative startups, from classic brands to the rising stars of the sector - the Spielwarenmesse at the end of January represents the entire bandwidth of the international industry. 2,362 exhibitors from 71 countries will be presenting the impressive diversity of their products, along with their strategies and visions, to decision-makers from the trade, in an even larger area of 175,000 m 2 . We have continued to develop the content at the Spielwarenmesse and, by using an additional hall, have created new structures that will greatly benefit the entire sector, explains Christian Ulrich , Board Spokesperson at Spielwarenmesse eG. In addition, with a number of networking events - all held in an appealing and relaxed atmosphere - we are encouraging the ever more important exchanges of views that take place between participants. A recent study by the German trade fair association AUMA confirms the high value placed upon such fairs, showing that 60 of business contacts would not develop to the same extent by digital means.
Efficient product groups
13 product groups across 18 halls will display to trade visitors and buyers the rich diversity of the toy world. With the new allocation of halls, touring the fair becomes even more efficient. Gathered by popular demand in its own hall Hall 2 for the first time, the product group School Articles, Stationery, Creative Design pulls together the entire stationery range, with its considerable potential above all in the back-to-school and creative fields. Moreover, the architecturally spectacular Hall 3C is deployed for the first time with an inviting atmosphere that provides the ideal framework for two growing segments, Baby Infant Articles and Lifestyle Products . Direct access from here to Halls 1, 2, and 3 reinforces synergies with the neighbouring categories. In Hall 7, the Model Railways and Model Construction category moves closer to Technical Toys, Educational Toys, Action Toys, while Services for Trade and Industry covers the areas of marketing services, packaging, cash and commerce systems, and test institutes. This hall also remains home to the Sports, Leisure, Outdoor product group, which additionally expands into Hall 7A.