The rise of international brand hotels in African cities is a testament to the East African regions burgeoning appeal even as businesses navigate a unique set of challenges that come with operating in these dynamic urban environments.
The latest news is that Tanzania is set to make history as the first sub-Saharan country to introduce the Ritz Carlton, one of the worlds prominent hospitality brands. Although its not known who the international brand has partnered with at this stage, this partnership not only elevates the countrys tourism profile but also solidifies its position on the international stage.
A recent survey by Lagos-based W Hospitality Group and the Africa Hospitality Investment Forum indicates that the West, Southern and Indian sub-regions are leading in the number of hotel deals signed. Kenya is still among the leading countries with a total of 4 268 rooms in the pipeline.
Globally, International brands such as Accor opened nearly 300 rooms and Hilton 400 in the past year 6% were in Africa, split equally between North Africa and sub-Saharan Africa.
Radisson Hotel Group has launched seven additional hotels on the continent, adding over 1 200 hotel rooms to its African portfolio with its debut in Tanzania within the first half of 2024. In Ethiopia, the group is set to open a 120-room hotel, which will be its third hotel in the country. Situated in Addis Ababa, this will introduce the Park Inn by Radisson brand to the country.
