Getyourguide Elevates Experiences With New Tools, Previews Shows Events
GetYourGuide , a leading marketplace for discovering and booking unforgettable travel experiences, is introducing a comprehensive suite of new tools and capabilities, like AI Content Insights and Seat Selection, designed to help experience operators unlock new growth, reach new audiences, and stand out. These experience operators, which include iconic attractions and passionate solo entrepreneurs, now include organizers of live events that cater to travelers who want to engage with a destinations cultural offerings.
This product release , which marks the beginning of GetYourGuides business expansion to offer Shows Events, benefits customers who can now choose seats directly in the app for select venues. Shows Events, or Live Events, represent a multi-billion dollar market opportunity. Recent research demonstrates that 25 of travelers will attend an event while on vacation, with the event itself being the driver. 1 Currently in an early preview, the feature is initially available with MGM Resorts shows in Las Vegas including Cirque du Soleil, enhancing the convenience for travelers to book local entertainment via GetYourGuide.
Under the theme Step into the Spotlight, GetYourGuides release comes as experiences are taking center stage against the backdrop of the broader travel industry. The total experience category is projected to surpass 1.8 trillion 2 by the end of the year. Additionally, experiences and the trend towards online booking remain among the fastest-growing segments within global travel. Growth in experiences is still expected, despite economic and political shifts continuing to impact financial markets. For example, according to a new study by MMGY, 3 US travelers appear resilient with 83 still intending to travel this year, though they may make trade-offs around duration and destination.
Todays enhancements are all about giving our operators the tools they need to really shine. With technology on their side, they get more control and insights, helping them create unique, high-quality offerings that stand out in a competitive market, says Tao Tao, COO Co-Founder at GetYourGuide . On top of that, in todays digital world, shared live experiences are more valuable than ever. With Shows Events, were excited to build a more cross-category experience marketplace that provides a top-tier booking flow and opens new doors for customers and partners alike.
Our upgrades to Review Management and Provider Rating arent just about collecting feedback - theyre about making it actionable, says Amber Cartwright , Vice President of User Experience . Research shows that reviews are the new word-of-mouth, with 91 of travelers trusting them as much as personal recommendations. These features reflect our commitment to creating a platform where travelers can book with confidence and operators can continuously improve based on authentic customer insights.