Almost 80 percent of small businesses in South Africa fail but there are ways to ensure your passion project doesnt end up as just another statistic.
A new case study on local artisanal ice-cream sensation Roska ice-cream, published by Henley Business School Africa, serves up three top tips.
Picture this: its COVID-19. Its lockdown. Youve been at home for months hours behind the screen for work, then hours behind the screen after work. Then, one day, while browsing your social media, you stumble across a memory: its about an ice cream maker you received ten years earlier.
Suddenly it all comes back to you: youre a kid. Its summer, youre eating ice cream. Its a beautiful, nostalgic feeling it feels so free, so different to the claustrophobia of lockdown, of work. You want it back and you want others to feel it, too.
This exact story happened to Kamal Manilal, who with his wife Roshni is the owner of Roska Ice Cream.
