From Petals To Patterns: Florist's Bold Leap Into Fashion With Retail Giant

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from petals to patterns florists bold leap into fashion with retail giant

Florist turned fashion designer Ils Vincent has a new floral range dropping this spring .

The 32-year-old has just launched her first clothing range with Pick n Pay Clothing as part of their mentorship programme.

Her first limited-edition fashion collection, The Language of Flowers, was unveiled on September 16 at 40 Pick n Pay Clothing stores nationwide.

As the owner of Blomstories in Wellington Cape Town, the range with the retailers Futurewear programme, in partnership with Gavin Rajah , is seen as a significant milestone in her creative journey.

What set her apart from other young creatives in the programme was that she had no prior fashion experience and only a deep interest in fashion design.