Global animal welfare organisation FOUR PAWS has added animal welfare ratings for 35 new international textile brands for fashion items, to help shoppers identify brands that prioritise animal welfare, Cape town Etc reports.
Currently, FOUR PAWS has rated a total of over 256 international fashion brands regarding four priority animal welfare issues their ambition to refine and replace the usage of wool and down, the ban on fur and the overall reduction of ADMs.
The ratings are available on the Wear it Kind Brand Directory , which aims to help make purchasing decisions before and during the festive season, as well as informing customers about kinder fashion choices and urging brands to step up their commitments to more animal welfare in their supply chains.
For many the upcoming holidays are a time of gifting, offering an opportunity to support animal welfare through our purchasing choices. Every one of us can help to protect the billions of sheep used for wool, geese plucked for down, and mink suffering and being killed for their fur by making kinder shopping choices, said Ranny Rustam, Textiles Lead Researcher at FOUR PAWS.
When family, friends and pets gather for celebration and joy, no harmful gifting should disturb this peaceful time together. We call on all gifters to dress up the fashion game and choose animal-friendly over cruel fashion this holiday, Rustam added.
