Ford Sees Spike In Interest In Nevs Among South African Car Buyers

3 Hour(s) Ago    👁 31
ford sees spike in interest in nevs among south african car buyers

This is according to a survey done by car manufacturer Ford, which conducted the research in multiple markets, including South Africa, to inform its strategy around so-called new-energy vehicles, or NEVs.

"The research highlights the need for continued efforts to educate the public about electrified vehicles and address concerns about cost, range and infrastructure, and promote the benefits of electric mobility," said Sunil Sewmohan, executive director of product marketing at Ford South Africa .

According to the research, South African consumers have good familiarity with EVs, with many respondents describing them as "fun to drive, "cool", 'sporty" and "easy to own". Only 19 of survey respondents admitted ever driving an EV, with 30 saying they have at least been in one and 70 saying they have only read about them.

Charging infrastructure was found to be the key concern for South African motorists when it comes to EV adoption. Nearly half of respondents said they were not aware of any public charging stations within 20km of their home, with most naming service stations as their preferred location for charging sites. Shopping centres and office buildings were second and third in preference, respectively.