In the heart of Cape Towns vibrant fashion scene is Float Apparel a clothes brand that encapsulates a distinctive lifestyle. Born out of a collaboration of friends in 2016, Float is not just a clothing brand its an expression of creativity, travel and a desire to live beyond the confines of labels.
With a focus on sustainability and a passion for fostering a community, Float is setting a new standard for cool and conscious fashion.
Floats inception was rooted in a desire to break away from societal norms and labels. Inspired by a blend of travel, photography, music, culture, and creativity, the brand name itself - Float - embodies the idea of navigating life without rigid categorisations.
The founders sought a lifestyle that embraces diverse interests, celebrates different people and maintains a perpetual sense of fascination with the world around them.
The essence of Floats mission is to seamlessly merge style with functionality, creating a lifestyle that goes beyond the ordinary. This aspiration is reflected in their dedication to producing quality, limited-edition pieces that stand as unique works of art.
