Erasmus Is New Sa Tourism Coo

Well-known industry player Darryl Erasmus officially took the helm as the new Chief Operating Officer COO of South African Tourism SAT yesterday Tuesday, January 7.

As COO, Erasmus will be responsible for overseeing SATs Corporate Services functions while supporting its internal business units to ensure effective operations. In addition, he will be responsible for driving in-country localisation and execution of global strategies.

We are pleased to welcome Darryl Erasmus back to SAT. This appointment will not only strengthen our management structures but will also contribute to driving our strategic objectives forward while improving our destinations competitiveness. I have no doubt that his leadership will enhance our operational excellence and global impact, said Nombulelo Guliwe , SATs Chief Executive Officer CEO.

Erasmus, previously SATs Chief Quality Assurance Officer in the Tourism Grading Council business unit, brings a wealth of expertise and leadership experience from the hospitality, tourism and corporate communications sectors.

He has worked in senior marketing, sales and leadership roles with brands such as Travelport, Protea Hotels and InterContinental. He was also Managing Director of BLAZE Integrated Hospitality Marketing.