Entries Open For 2025 Atta For Action Awards

The African Travel Tourism Association ATTA has announced the return of its ATTA for Action Awards, now in its second year, recognising sustainable initiatives and partnerships across Africas travel industry.

Organisations operating in African tourism including accommodation providers, activity suppliers, non-profits and international buyers are invited to submit entries across 10 categories. These include core pillars such as environmental conservation, waste reduction, traveller education and community upliftment alongside two new categories: Media Voice for Action and Emerging Changemaker.

Entries will be assessed by a panel of experts in responsible tourism. Winners will be announced during an awards ceremony on June23 as part of Experience Africa, ATTAs annual B2B trade show in London.

Chris Mears , CEO of ATTAs Experience Africa Events, said the awards aim to highlight scalable, solutions-oriented initiatives. These examples provide working models for how the sector can align purpose with impact. Weve also added categories to recognise smaller efforts and media voices who are shaping how Africas tourism story is told.

Entries close on May5. Full guidelines and category details are available here .