Media coverage of the global mpox outbreak has intensified discussions about the need to counteract the many negative and inaccurate perceptions of Africa among travellers. The issue will be a key point of discussion at the 7 th annual Africa Tourism Leadership Forum (ATLF) in Botswanas capital, Gaborone, from September 3-6.
Speaking at the opening media briefing, Kwakye Donkor , CEO of event organiser Africa Tourism Partners, highlighted the perennial challenges African countries face in promoting travel to the continent.
A good example is what is happening with mpox currently. The narratives are twisted and changed and its all negativity about Africa, said Donkor.
African media houses have a pivotal role to play in working with tourism stakeholders to positively showcase the continent, he pointed out.
I urge the media to work with the industry because we must remember, when we perpetuate negativity, it directly affects those who live here, including the media, because tourism touches every single facet of our lives where you eat and choose to sleep, where you drive, everything. We are here to work with you and everyone else to fight for positive development across the tourism industry.
