E-commerce Takes Centre Stage At Proudly Sa Buy Local Summit

E-commerce has emerged as a key focus at the Proudly South African Buy Local Summit and Expo in Sandton. Proudly SA CEO Eustace Mashimbye reveals that e-commerce sales in South Africa hit R71 billion by 2023, with projections indicating this figure will surpass R100 billion by 2026.

He was speaking at the close of the two-day event that connects exhibitors with major industry players for potential inclusion in their supply chains.

The growing trend underscores the increasing shift towards online shopping and highlights the potential for local businesses to thrive in the digital economy.

In a bid to drive the sales of locally made goods, Proudly South Africa is set to launch an e-commerce platform dedicated to locally made products from next month.

Mashimbye says they have collaborated with existing platforms. We have spoken to third parties that have online stores with listed proudly SA members products on their stores at no cost to them. You know some of the stores when you list there, they want you to pay to list to. Pay to keep your product on there. As part of the partnership we have with these guys, our members are able to list their products.