Durban Set For 'significant' Economic Boost

The City of Durbans renewed focus on tourism is projected to deliver a significant economic boost this season with over 1.3 million visitors, R2.5 billion 133m in direct spending, and R6.3 billion 334.7m added to GDP. This is estimated to create more than 11 000 jobs.

This was highlighted by the Deputy Head of Durban Tourism, Winile Mntungwa, speaking to Tourism Update after the launch of the Take The Lead Tourism Roadshow last week.

This roadshow was presented in partnership between Durban Tourism, City Lodge Hotels, South African Tourism, KwaZulu-Natal Tourism and Film Authority, eThekwini Municipality, Durban Metro Police, Durban Chamber of Commerce, Southern Africa Tourism Services Association, Tourism Business Council of South Africa, Federated Hospitality Association of Southern Africa and other tourism and hospitality product owners and companies.

The initiative's themeExploring Durbans Travel Adventures Togetherhighlighted the citys readiness to dazzle visitors with clean beaches, robust safety measures, and revitalised attractions.

This is the first of many similar activations and an ongoing strong working relationship that showcases an ideal public-private partnership.