De Lille Highlights Tourism's 'significant Economic Contribution'

The Free State capital city of Bloemfontein has been chosen to launch the Gimme Summer That Sho't Left campaign aimed at encouraging visitors to explore South Africa by visiting various provinces and fully immersing themselves in the wide variety of tourism experiences and establishments.

In line with the Department of Tourism and South African Tourisms commitment to ensuring the benefits of tourism are felt in all nine provinces, Minister of Tourism Patricia de Lille intentionally selected the Free State to launch this years campaign to expose lesser-visited provinces and all the hidden gems and amazing attractions spread across the country. .

At its core, our summer campaign focuses on promoting affordable, memorable travel experiences. We invite local and international tourists to explore our country and discover the many experiences including our natural wonders, cultural experiences as well well-known and lesser-visited places and attractions. There are so many quality attractions and hidden gems in every province as well as unique experiences and things to see and do in our little towns, villages, townships and dorpies.

According to De Lille, at least 440 offers have been loaded on the Shot Left website including reduced rates for accommodation and tours. The campaign runs until January 12.

Last years summer campaign resulted in travel spend of over R38 billion 200m.