Dbn Tourism Gains Momentum Amid Infrastructure And Safety Improvements

Durbans tourism sector experienced a remarkable upswing during the 2024/25 festive season, with hotel occupancy rates between 80 and 100.

This is according to preliminary data from Durban Tourism, which shows a rise in visitor numbers, says Durban Tourism Deputy Head, Winile Mntungwa . She attributes this growth to key initiatives, including the reopening of beaches, targeted Durban Tourism activations, improved safety measures, and an efficient park-and-ride system introduced this festive season. The positive response to these efforts underscores the success of the Citys revitalisation strategies in driving sustained tourism growth.

Bolstered safety measures included deploying 500 Metro Police officers, expanding CCTV surveillance, and collaborating with the Urban Improvement Precinct to enhance security in high-footfall areas such as Florida Road. Additionally, consistent beach water quality monitoring was conducted to ensure safer coastal conditions for visitors.

Collaborative efforts bearing fruit

Post-COVID, the city has grappled with multiple challenges, including infrastructure damage from flooding and ongoing beach closures due to sewage pollution. However, stakeholders say that recent investments in safety measures and infrastructure development have contributed to growing visitor confidence. This includes a renewed commitment from Southern Sun, which plans to invest in the revitalisation strategies of eThekwini Metropolitan Municipality and Durban Tourism in 2025.