Dbn Gogo And Omagoqa Link Sneaker Culture With Music In 'the Alchemist' Film

Popular DJ and producer DBN Gogo and Gqom group Omagoqa star in a new film titled The Alchemist , which highlights the undeniable link between sneaker culture and music.

The film is backed by music streaming platform Spotify and global fashion brand Nike.

The Alchemist takes a peek into the art of music creation, not just as a process, but as a ritual of crafting memories that last forever-much like the newly launched Air Max Dn8 , Spotify said in a press release shared with Current Affairs ZA .

The film will premiere officially on Wednesday, 26 March 2025. A screening also took place on Saturday, 22 March in Braamfontein, Johannesburg.

The films release is accompanied by a specially curated Spotify playlist, On Tour Africa: Sounds of the Air Max Dn8 , which went live on Friday, 21 March.

The playlist is inspired by melodies and upbeat African tunes, taking listeners on a journey that brings the connection between sound, style and street culture full circle, the streaming platform said.

Kevin Seturumane, Consumer Marketing Manager at Spotify Sub-Saharan Africa, added, "Spotify is committed to amplifying African voices and creating unique cultural moments and I hope our collaboration with Nike makes it clear that this is larger than the individual.

It's about bringing together sub-cultures and communities that have a lot in common, to create an unforgettable experience.