Data shows that music tourism will continue to influence traveller decision-making in years to come, significantly boosting local economies but driving up costs for tourists.
Data analytics company, Data Appeal, analysed the spending patterns of concertgoers to Coldplays performances in Rome, Adeles concerts in Munich and the Rock in Rio festival in Rio de Janeiro to identify potential trends for 2024 music tourism.
This is recorded in the companys How to Host Successful Concerts and Music Festivals Using Destination Data e-book.
The company found that in 2024, more than 10% of fans were willing to travel 800km or more to see their favourite artist live.
When analysing the spending of music tourists, the company found that fans travelling to see Coldplay in Rome used 54% of their spend on accommodation, as the price was driven up by high demand during the concert dates.
