Cape Town's technology-driven destination marketing efforts have been integral to keeping the city top of mind for international travellers, consequently helping to sustain the upward trajectory of inbound arrivals.
The use of virtual reality (VR)-driven marketing and digital content creation by the city's tourism authorities and hotels has resulted in a significant boost in exposure and virtual interaction with the region's products, translating to increased bookings.
Launched at World Travel Market (WTM) Africa in April, a content partnership with digital content creators, designed to leverage the voices and perspectives of local tourism operators to create authentic and compelling marketing material, has already had far-reaching impacts.
Content produced by the creators and posted on social media has reached a total of more than 2.3 million individuals, and led to over 8000 clicks to websites (mainly local tourism businesses) linked in the posts.
I am confident that this coming summer, which right now feels like it can't come soon enough, we will once again play host to more travellers than ever from all over the world. The content partnership stands as a testament to the city's commitment to driving demand and supply for more visitors, ensuring that Cape Town remains a top destination for global travellers, said Cape Town's MMC for Economic Growth, James Vos .
