Entrepreneur and Creator partner at Red Bull South Africa
Times have changed, and so have the unconventional income avenues available for South Africans to explore especially in these tough economic times where jobs are scarce.
While previously viewed as a hobby, the South African content creator space and economy has seen a steady rise in recent years - presenting creatives with endless opportunities to build a solid and sustainable business out of it.
Meta - Facebook, WhatsApp, and Instagram's parent company recently announced it would soon allow South African creators to monetise their content on Instagram - which is testament of the steady growth in the space.
While this growth means more opportunities for South African creative, it also means the business is becoming more and more competitive.
