Consumers in South Africa have been force d to switch brands of products, and bargain hunt due to the high cost of living.
Insights from the NIQ Retail Spend Barometer on Tuesday showed that South African shoppers spent a total of R181 billion on fast moving consumer goods (FMCG) in the second quarter (Q2) 2024, representing a 4,8% uplift compared with the same period last year.
The Tech Durables (T D) market, meanwhile, remained virtually unchanged from the same period last year at a value of R31 billion for Q2 2024.
Recently launched in South Africa, the Barometerprovides acomprehensive overview of sales trends to guide brand and retailer strategies.
The Barometer tracksfood, perishables, home and personal care categories in the FMCG sector andthe technical consumer goods, household appliances, and DIY and home improvements categories in the T D sector.
