South Africa's community homestay market is starting to gain traction in line with travellers increasing preference for immersive and culturally authentic experiences.
Homestays offer visitors a unique window into local life, enabling them to stay with host families, participate in cultural activities and experience the rhythms of community life. This style of accommodation, while relatively new in South Africa, holds significant potential for tourism development and community upliftment.
The market for homestays in Africa is growing steadily as travellers seek immersive, authentic experiences that connect them with local cultures, said Cameron Murray , Co-Founder of pioneering homestays platform Traditional African Homestays South Africa TAHS-SA.
In South Africa, the homestay sector is relatively young but expanding as more tourists are interested in cultural tourism and experiences that go beyond traditional hotels and resorts, Murray added.
