Chef Jamie Oliver has partnered with a leading South African retailer to promote healthy eating and wellness.
Checkers has recently announced a collaboration with the globally recognised chef and healthy eating advocate to promote its new partnership with Discovery Vitalitys HealthyFood benefit, which was launched on September 1.
Oliver, well-known for his commitment to healthy eating, believes the Checkers HealthyFood benefit to be a positive initiative for shoppers in South Africa.
Anything that can help people on the path to cooking and eating delicious, nutritious food is a win in my book. We have to acknowledge that this journey starts with our shopping baskets, Oliver said.
Oliver believes that by incentivising customers to choose healthier food items when shopping, theres a practical and meaningful way to encourage better dietary choices for families.
