Campbell's is ditching the soup - at least in name. And the change has now received shareholders' greenlight.
Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the slightly shorter Campbell's Co. Shareholders overwhelmingly approved the change on Tuesday.
In a statement, CEO Mark Clouse maintained that this 'subtle yet important change" will retain the company's iconic name "while reflecting the full breadth of our portfolio."
New Jersey-based Campbell's hasn't been exclusive to the soup business for some time. The company also owns brands like Prego sauce and Goldfish crackers - and completed a 2.7 billion acquisition of Sovos Brands, the maker of Rao's pasta sauces, earlier this year.
Still, the 155-year-old food seller is most famous for its namesake canned soups, adorned with red and white labels. Its new name won't change that, the company says - noting the Campbell's soup brand or packaging will not be affected.
