Calls For Tanzania's Govt To Escalate Recovery Efforts

Operators have called on the government of Tanzania to build on effective marketing initiatives as well as infrastructure and access improvements that have stimulated the regions rapid post-COVID tourism recovery while guarding against the threats faced by iconic safari areas.

The country is registering back-to-back years of record-breaking tourist arrivals. In a stakeholder meeting in February, Tanzanias Minister of Natural Resources and Tourism Pindi Chana reported an all-time high of 2.14million international arrivals in 2024 14 higher than 2023s record of 1.8million.

Jeremiah Chege , Head of Sales and Marketing at Sense of Africa East Africa, said innovative marketing initiatives play a pivotal role in the countrys success. He singled out 2022s Tanzania: The Royal Tour film following President Samia Suluhu Hassan on a journey through the country as a major driver of tourism and investment.

This is evidenced not only in the increased number of inbound tourist arrivals but also in investment programmes and mega projects currently underway in many parts of the country, Chege said.

The film had a direct influence in attracting investment for the TZS25billion 9.2million Ngorongoro Lengai Geopark funded by the Chinese government. Due for completion in May, outside Arusha, it will include a geology museum and protective shelters for the preservation of fossilised early human footprints.