The global market for diving tourism is set to soar in the next few years, but to successfully sell dive trips, agents need to understand the intricacies of the diving world and what these travellers need.
According to 2023 research from Allied Market Research, the global diving tourism market, which was valued at 3,9 billion R70 billion in 2022, will grow at a compound annual growth rate of 15,9 from 2023 to 2030. Researchers believe this increase in diving tourism is driven by an increased interest in adventure travel globally.
The exploration of marine life through scuba diving makes it appealing to adventure seekers and travellers who are increasingly lured to deep and adventurous experiences. The appealing prospect of diving into the undersea, filled with rich marine life and breathtaking scenery, has increased curiosity among travellers that surpasses standard holiday ideas, researchers said.
This was echoed by specialist diving travel agent Michelle van Aardt of Pro Dive Travel, who told Travel News that the travel agency was particularly busy at the moment.
What to considerVan Aardt explained that scuba tourism was a complicated travel niche, and going it alone could mean that travellers would miss certain details.
