Broadcast Sponsorship: The Missing Piece Of Cameroon Elite Football?

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broadcast sponsorship the missing piece of cameroon elite football

By Philemon Mbale

Guest Writer, kick442.com Africa

The Cameroon MTN Elite football once a beacon of talent in African football, currently faces a significant obstacle that prevents it from reaching its full potentialbroadcast sponsorship.

In a continent where football is more than a sport but a cultural institution, countries like Zambia, South Africa, Ethiopia, Nigeria, Tanzania, and Ivory Coast have all secured broadcast sponsors for their domestic leagues.

Yet, despite the nations rich football heritage, Cameroons top-tier league remains conspicuously absent from TV screens and streaming platforms. This gap has not only stifled the growth of clubs but also deprived fans of access to their beloved teams. Except for the national broadcaster CRTV who over the years has sparring aired live games especially top matches around a selected few venues, much of the games from Cameroons Elite 1 and 2 has never been broadcasted on live TV.