Bluefocus Hits Rmb 60 Billion In 2024 Revenue, With Ai-powered Growth Surging Tenfold

On the evening of April 24, BlueFocus released its 2024 annual report, posting full-year revenue of RMB 60.797 billion , up 15.55 year-on-year. It is now the first marketing company in China to surpass RMB 60 billion in annual revenue.

Amid technology transformation and global expansion, the company recorded a positive inflection in operating gross margin, supported in part by significant growth in AI-driven business.

BlueFocus has entered what is arguably the most strategically focused and decisive era in its history, said Fei Pan , CEO of BlueFocus. We are committed to transforming into a true AI-powered marketing technology company, tapping into the trillion-RMB-scale opportunities emerging from the restructuring of both Chinas marketing industry and the global outbound market.

Since 2023, the company has fully committed to an All in AI strategy, developing its proprietary industry model, BlueAI, now powering over 95 of operational workflows. Efficiency gains across integrated marketing, intelligent advertising, and global outbound business have improved by 60 to 1000. In 2024, AI-driven revenue reached RMB 1.2 billion , surging more than tenfold year-on-year.

Looking ahead, BlueFocus anticipates AI-driven revenue to reach RMB 3-5 billion in 2025 and surpass RMB 10 billion longer-term. Fei Pan noted, Reaching this milestone will be measured by three benchmarks: high gross margins, high AI integration intensity, and the creation of revenue models enabled by AI. Ultimately, 70 to 80 of BlueFocuss revenue must be reinvented through AI, transforming into high-quality revenue streams.