Blogging Still Has A Role To Play In Marketing

Authentic content and original photographs produced by bloggers will reap better rewards than artificial intelligence AI material, according to speakers at World Travel Market WTM London this week.

Blogger Filipe Gomes , who set up Alma de Viajante 20 years ago, conducted an experiment to compare AI-generated content with his own material. He told the WTM London marketing summit: If it works, its easy money. If it doesnt work, perfect. That means I can keep doing my normal travel blogging.

I generated 30-40 posts and, in the first few days, the articles ranked but they disappeared completely and I was happy about it. I want to believe that good content will always perform better than bad content or AI-generated content. I will keep going to places and write about my experiences.

Malcolm Archer , Head of Sales at Stay22, commented: It is extremely validating that good content and good contextual content will still continue to drive results.

One of his top tips for bloggers is to be authentic. Be yourself, if thats your brand stand up for what your brand stands for.