Billionaire Mike Adenuga's Globacom Makes Retail Expansion In North-eastern Nigeria

Globacom, leading telecommunications giant founded by billionaire Mike Adenuga, has expanded its retail footprint with the launch of a new Gloworld outlet in Maiduguri, the largest city of Borno State in north-eastern Nigeria. This underscores the companys commitment to enhancing customer engagement and reinforcing its position in the fast-growing digital economy.

The new Gloworld shop, part of the companys signature retail network, is equipped with advanced technology to facilitate seamless customer service. The expansion aligns with Globacoms long-term strategy of deepening its presence across the country and investing in infrastructure to support Nigerias tech-driven ecosystem.

Augustine Mamuro, Globacoms regional sales coordinator for the North East, said the latest opening reflects commitment to bringing its services closer to customers. Our approach to customer service is underpinned by innovation and inclusiveness. This is why we are consistently seeking innovative channels to make available our array of services to them, Mamuro said. He assured customers that the Maiduguri outlet is staffed with trained personnel to ensure a first-class service experience.

Borno States Deputy Governor, Alhaji Umar Umar Kadafur, lauded the initiative, describing it as a strategic move that brings Globacoms services closer to the people. He commended the companys efforts in expanding digital connectivity in the region, a crucial step toward bridging Nigerias digital divide.

Globacoms expansion efforts extend beyond retail outlets. Building on the launch of a digital innovation hub in Lagos, the company is gearing up for additional hubs in Port Harcourt, Ibadan, and Abuja by mid-2025. These hubs aim to support Nigerias growing digital economy by fostering entrepreneurship and creating new opportunities in tech-driven industries.