Betting On Women's College Basketball Rides Post-caitlin Clark Wave As Ncaa Tournament Begins

Caitlin Clark not only drew lots of eyes to women's basketball when she led Iowa to consecutive national-championship games , she also attracted a lot of bettors who otherwise might have put their money elsewhere.

Even with Clark starring for the WNBA's Indiana Fever her impact is still being felt in women's college basketball.

BetMGM Sportsbook said it received 35 more money being bet on the sport this season, 39 more female bettors and 32 more customers regardless of gender. Since the 2022-23 season, when Clark first hit the national stage, BetMGM has seen an increase of 587 of money wagered on women's college hoops.

BetMGM sports trader Hannah Luther said Clark to adding fuel to what already was growing betting interest.

"We have offered more markets and more games than ever before, which could explain some of our continuing success," Luther said. "Another factor has been the increased visibility of the sport through TV and media coverage and more players with major endorsement deals."