Award-winning Rapper Doechii Teams Up With Sadag Anxiety Campaign
The SA Depression and Anxiety Group Sadag has partnered with American Grammy award-winning rapper Doechii in a powerful global initiative aimed at raising awareness about anxiety and mental health struggles among youth and creatives.
The campaign was sparked by the release of Doechiis song Anxiety. . Sadag development manager Fatima Seedat said the collaboration aims to fill a gap in awareness and accessibility to mental health resources. Many youth and creatives may be unaware of signs and symptoms to look out for and the resources available to them. Through these campaigns, we are able to amplify vital information that could assist those in need of help, said Seedat.
The collaboration features the launch of the Anxiety Is Watching Me website, which is a digital resource hub. The platform offers support, tools and resources for those navigating the challenges of anxiety and panic disorders.
Doechii, known for her genre-bending style and raw lyrical vulnerability, said the project stems from her own experiences.
I have had anxiety my entire life. Yoga, reading, poetry, listening to music, journalling and knitting are all things I do to help myself feel more calm when I am anxious, she said. When I have panic attacks sometimes something silly, such as naming every animal I can think of in alphabetical order, can help me bring my mind back to a calm state. On a larger scale the most helpful things I have done for my anxiety are trying new hobbies and travelling alone.