The Africa Tourism Leadership Forum (ATLF) 2024 - scheduled to take place from September 3 to 6 at the Gaborone International Conference Centre, Grand Palm, in Gaborone, Botswana - is themed Charting a New Path Forward for Intra-Africa Travel, Tourism Investments and reflects the forum's commitment to fostering sustainable growth and collaboration across Africa's travel, tourism, and investment sectors.
ATLF is a premier Pan-African dialogue platform that brings together influential stakeholders from the travel, tourism, hospitality, and aviation sectors. The forum serves as a unique opportunity for industry leaders to network, share insights, and develop strategies to boost intra-Africa travel and tourism, thereby enhancing the brand equity of 'Destination Africa'.
The 2024 edition of ATLF will focus on three key factors - sustainable and inclusive tourism, boosting intra-Africa travel, and driving economic growth - designed to ensure that tourism development benefits all stakeholders, especially local communities, and contributes to the continent's economic integration and growth.
The ATLF Awards, a highlight of the forum, will recognise and celebrate innovation, excellence, and transformative initiatives pioneered by Africans, for Africans, in Africa. Attendees will have access to investment opportunities, innovation showcases, and educational sessions led by industry experts.
CEO of Africa Tourism Partners - organisers of ATLF - Kwakye Donkor, said: 'The future of African tourism lies in our ability to chart a new path forward, one that prioritizes sustainability, inclusivity, and collaboration.'
