All Blacks, Manchester United Owners Ineos Finally Strike A Deal To Settle Sponsorship Battle

New Zealand Rugby has announced a settlement with British chemicals conglomerate Ineos , following allegations earlier this year that Ineos had abruptly withdrawn from a lucrative sponsorship agreement.

The resolution comes after a turbulent period marked by legal threats over the sponsorship deal signed in 2021.

Owned by billionaire Jim Ratcliffe, Ineos had entered into a six-year sponsorship with New Zealand Rugby, which included prominent branding on the All Blacks training gear.

This multi-million-pound deal originally heralded a new era of partnership, aligning one of rugby's most storied teams with a global leader in chemicals with interests spanning across major sporting franchises, including Manchester United and the Mercedes Formula One team.

However, the relationship soured in February when New Zealand Rugby claimed that Ineos had failed to provide the first instalment of the sponsorship fee due for 2025.