Airtel Africa Joins Forces With Bajaj Finance To Launch Digital Financial Platform

Airtel Africa Plc, the pan-African telecommunications provider and a subsidiary of Bharti Airtel, the Indian telecom giant led by billionaire Sunil Bharti Mittal, and Bajaj Finance, the countrys largest private-sector Non-Banking Financial Company NBFC, have joined forces to create one of the largest digital financial platforms in India.

The collaboration aims to revolutionize last-mile delivery of financial services by leveraging their combined scale and distribution reach.

This move unites Airtels 370-million-strong customer base and expansive distribution network with Bajaj Finances portfolio of 27 diversified products and 70,000 field agents. By integrating Bajaj Finance's retail financial solutions into Airtels Thanks App and network of nationwide stores, the platform seeks to redefine seamless, secure financial services accessibility.

Airtel and Bajaj Finance share a vision of empowering millions of Indians by bridging the gap in financial services delivery, said Gopal Vittal, Vice Chairman and MD of Bharti Airtel. We aim to transform Airtel Finance into a strategic asset for the group and a one-stop shop for our customers financial needs. With over one million customers already trusting Airtel Finance, this partnership strengthens our foundation for future growth.

Rajeev Jain, Managing Director of Bajaj Finance, emphasized the significance of Indias burgeoning digital ecosystem: This partnership leverages Indias robust digital infrastructure to drive inclusive growth, offering customers easy access to credit and financial solutions even in remote regions. Together, we aim to elevate customer experiences through AI-driven efficiencies and innovative financial products.