The City of Cape Towns Mayoral Committee Member for Economic Growth, Alderman James Vos , unveiled the new Choose Cape Town branding campaign at Cape Town International Airport this week.
The new branding at the airports international terminal will invite travellers to choose ocean adventures, investment opportunities, colourful culture and more.
Vos said the campaign is an extension of the successful marketing efforts of the Tourism and Place-Marketing Branch of the Citys Economic Growth Directorate.
In 2022, we reached a staggering 25,4 million people across European cities. We've also extended our reach to travellers through the first two editions of our This is Cape Town magazine available online, in airport lounges around the country and on Kenya Airways flights.
Meanwhile our recent content partnership campaign generated over 2,6 million impressions, strategically targeting key international cities such as Lagos, Nairobi, Harare, Gaborone, Lisbon, Rio de Janeiro, So Paulo, Rome, Paris, Berlin, Amsterdam, London, Zurich, Sydney, Miami and New York. To ensure broad engagement, content was translated into multiple languages.
