Ahead Of South Africa's 2025 Budget Speech: Tourism Sector Demands Action

Industry stakeholders are optimistic that the 2025 Budget Speech will align with the promising themes in President Cyril Ramaphosa's State of the Nation Address SONA , as South Africa awaits the fiscal measures to be introduced.

Alan Campbell, sales and marketing director at ANEW Hotels Resorts, draws attention to the paradox facing the industry.

Although the Tourism and Hospitality Industry is credited with contributing approximately 8.2 to the nation's GDP in 2023, it grapples with formidable challenges that threaten its potential.

Tourism is not just a sector it is a driver of social upliftment, a creator of jobs, and a source of foreign exchange earnings, Campbell remarked.

As we approach the budget speech, our hope is that the positive areas highlighted at SONA will come to fruition in the Minister of Finances address.