Agreement To Boost Smme Participation In Kenya's Tourism Growth

Small, medium and micro enterprises SMMEs will play a pivotal role in the promotion and growth of the tourism industry in Kenya under a new partnership agreement signed by the Kenya Tourism Board KTB and the Tour Operators Society of Kenya TOSK.

The agreement enables the entities to undertake collaborative marketing campaigns showcasing Kenya's diverse tourism offerings across all 47 counties and hidden gems beyond the traditional circuits.

Speaking during the signing ceremony at the KTB offices in Nairobi, KTB CEO June Chepkemei underscored the critical need to harness the potential of SMMEs for the sustainable growth of the tourism sector.

'This partnership formalises and solidifies our long-standing collaborative efforts. We have jointly undertaken numerous initiatives and programmes and we will continue to work together in synergy.

'Our tour operators are at the forefront of promoting Kenya as a destination. Therefore, this pact creates a framework for us to work closely with TOSK, leveraging their expertise in identifying hidden gems across the country and supporting upcoming entrepreneurs in the tourism sector.