Africas travel and tourism market is projected to reach a revenue of US$24,42bn (R444,1bn) in 2024, according to a report by Statista .
It is expected to grow annually at 4,98% to a market volume of US$29,66bn (R539,1bn) by 2028.
The largest segment in this market is hotels, which is projected to have a market volume of US$12,1bn (R219,9bn) in 2024.
The number of users in hotels is expected to be 119,5 million by 2028.
The report highlights the following factors that are shaping the industry in Africa:
