Allied Market Research has highlighted that the South African MICE industry, valued at US6.6 billion in 2023, is projected to grow to US25.9 billion by 2032.
On the African continent, the business events industry is also experiencing significant growth. Valued at around US16.6 billion in 2023, it is projected to soar to approximately US65.6 billion R1.2 trillion by 2032, achieving a compound annual growth rate of 16.8.
These statistics were highlighted by South Africas Minister of Tourism, Patricia de Lille, speaking ahead of her departure to the world's top business events trade show, IBTM World, which kicked off today Tuesday, November 19 in Barcelona, Spain.
De Lille is leading a diverse South African delegation to the three-day event. The participants include business events professionals showcasing a wide range of products and services.
IBTM World 2024 is attracting thousands of exhibitors and buyers from over 150 countries. It is an ideal platform to connect with industry leaders and potential buyers.
