South Africa is a premiere destination for African travellers, offering an enticing mix of affordable luxury, rich indigenous culture, captivating history and breathtaking natural landscapes.
Recent data reveals a growing trend among African tourists who increasingly seek immersive cultural experiences beyond the typical tourist hotspots. They are eager to engage with South Africas diverse cultural heritage and historical narratives, notes Evelyn Mahlaba, South African Tourisms Regional General Manager Africa.
Showcasing SAs Indigenous cuisineSouth Africas rich and diverse culinary culture is deeply rooted in history and tradition. Each bite reflects its vibrant heritage. As gastronomy tourism rapidly grows as a key driver of global travel, according to the UN Tourism, South African Tourism SAT is leveraging this trend by highlighting the countrys indigenous food culture.
Many travellers seek destinations offering unique and authentic food experiences. By hosting culinary influencers and content creators from Africa, SAT showcases South Africas dynamic food scene. We invite food lovers to explore our bold flavours, celebrate our diversity and experience the warmth, stories and culture behind every dish, says Mahlaba.
Discovering SAs hidden gemsWhile major cities and popular tourist hotspots remain central to South Africas tourism appeal and draw many visitors, SATs campaigns have focused on showcasing hidden gems in under-explored provinces over the past three years, thereby distributing tourism more evenly across the country.
