A Rebranded Women's March Returns Before Trump's Inauguration As Progressives Seek To Regroup

When Elisabeth Bramble and her sister stepped off the Washington Metro to join the massive crowds during the 2017 Women's March, she counted it as one of the most powerful moments of her life.

On Saturday, she will board a 2 a.m. bus full of North Carolinians headed to the nation's capital as the Women's March returns before President-elect Donald Trump's inauguration under a new name: The People's March.

"We're marching once again for our daughters and our granddaughters," Bramble said. "We're marching for our immigrant community. We're marching for our LGBTQ community."

Organizers say the rebranded and reorganized march has absorbed criticism and moved past the internal tumult that consumed the movement after the hugely successful march eight years ago on the day after Trump's first inauguration.

Now, with Democratic political leaders across the country searching for ways to reconnect with voters after the party's devastating election losses last fall, People's March organizers are hoping to broaden their base, stake out a new direction and move beyond a single day of action to help progressive voters find a political home.