Award-winning musician Jabulani Hadebe, popularly known as Sjava, has collaborated with Omega Footwear to launch a unique range of shoes.
Speaking to The Citizen , Sjava shared the story behind this exciting venture. He said he has always had a genuine admiration for Omega.
I reached out to the Omega team to propose a collaboration. It was something that they were willing to do, so thats how it all started, he said.
Omegas head designer, Mlindelwa Ndlovu said Sjava s love for the brand sparked a connection that ultimately led to the partnership.
In a world filled with influencers and paid partnerships, isnt it more authentic to work with people who genuinely appreciate and enjoy your product? When we realised Sjavas passion for our footwear, it felt like a natural fit, Ndlovu remarked.
