85 Of African Tourism Businesses Harnessing Ai

A new industry survey by the African Travel and Tourism Association ATTA shows that African tourism businesses are increasingly embracing generative artificial intelligence GenAI as a strategic asset with 85 of surveyed participants either already using it or planning to adopt it soon.

The survey, conducted among industry stakeholders across East and Southern Africa, is part of broader ATTA initiative to help industry professionals maximise AI benefits.

The survey provides an inside look at how lodge owners and tour operators are reimagining travel services through AI-powered innovations.

These findings show that AI is no longer a question of if but when, says Kgomotso Ramothea , ATTA CEO.

Whats especially interesting is that nearly half the survey respondents were owners, CEOs or directors leaders who see AI as a strategic asset not just a technical add-on.