Keeping delivery fees affordable while motivating riders is a constant balancing act for food delivery companies. Quickening inflation and a second major increase in fuel prices on Thursday have further complicated that balance, forcing some strategising at delivery startups.
On Friday, Mano , a food delivery platform, began paying riders a ?2,000 weekly bonus in addition to their delivery fees and a monthly wage of ?47,000, said one driver who attended the town hall meeting.
The company, which typically changes a flat delivery fee of ?1,400, has also switched to a dynamic pricing model, Mano said in an email confirming the bonus.
Glovo, another delivery platform, is also offering riders performance-based incentives. Riders who deliver 550 orders in two months will receive a ?23,400 bonus for fuel. Anyone who the 800-order mark will get a ?39,000 bonus, one Glovo rider told TechCabal. Those incentives began two months ago, that person said.
The company also promised to increase delivery fees generally, but no changes have been affected since then, a Glovo rider said.
